Interesting stats from Houzz.com

Interesting stats from Houzz.com

The Orangerie, Longleat House, Wiltshire, UK

We recently attended an event put on by Houzz.com. They shared the results of a 2012/2013 survey of homeowners – and here’s what they had to say about Nashville:
  • 91% are homeowners – average age is 50; average household income is $106K; average home value is $326K.
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  • In the next two years, 81% of homeowners are planning to decorate or redecorate.
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  • Top projects planned among Nashville homeowners are bathrooms (25%), kitchens (20%), and landscapes (17%).
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  • Also in the next two years, 59% are planning to hire a general contractor; 35% a kitchen & bath pro; 21% an interior designer; 21% a landscape pro; 17% an architect, and 10% a design build firm, among other home professionals.
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  • 37% of Nashville area homeowners went over budget on their last renovation project, and 21% had no budget specified at all.
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  • 78% said improving the look/feel/flow/functionality was an important motivation behind their projects, far higher than the 50% citing increasing home value; however, home value did increase as a motivator vs. last year. Other important motivators? Storage & organization at 48%, energy efficient at 29% and incorporating new technologies, cited by 16%.
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  • Biggest challenges for Houzzers when it comes to renovation & design? Finding the right products and defining their style.
Do you feel these data are representative of your current experience? We have certainly found that the decision to restore a piece or pieces of furniture is taken as seriously as if it were a total home remodel – as it should be. We think the choice of a restoration professional should be considered as carefully as the choice of an architect or designer!
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August 3, 2013 · 7:44 pm

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